Google who owns majority market share on internet search engine made many web master to optimized their site in order to be listed and indexed by Google search engine. On the other hand, Google play their part to provide web master with relevant guidelines and tools. Although it may be common to most experience webmaster what Google has provided, but webmaster who just started their journey may find this useful. Here are the great tools from Google that you might or might not be aware of. It is definitely one of those SEO tool that you should not miss.
Google webmaster tools is a familiar tool that many webmaster has already utilised. Google Webmaster Tools provides you with detailed reports about your pages' visibility on Google. It is a tool that Google has provides to let webmaster aware of problems on their site with Google search engine. This is a must have tool for your website if you tend to optimize your website for Google search engine which you should.
Google Analytics is another common tool for webmaster even if you have other stats program on your site. It provides you with rich insights into your website traffic and provides you with report on your visitors. These reports can be used to analyze your website to better improve on your SEO strategy. If you are using adwords, this is something you should get and analyze your target audience.
Google Insight is another webmaster tool that are fond by many of us. With Google Insights for Search, you can compare search volume patterns across specific regions, categories, time frames and properties. This means that you can target a specify target audience by comparing the keywords searched by the users in a specifc regions and categories by searching. This help you to analyze which are the keywords you wish to include in your SEO Strategy.
Google Website Optimiser
There are many factors you need to consider to build a SEO friendly website. Google Website Optimiser provides you with the necessary tools to optimize your design and content to improve your overall traffic. It is a testing tool that you will need to optimize your website for Google search engine.
Official Google Webmaster Central Blog
All the news you need for webmaster for Google. Google Webmaster Central Blog gives you the latest tips and information required as a Webmaster in Google. Surely, you can find all the necessary information you for Google search engine in this webmaster Central Blog.
Any other google tools that are useful for search engine optimization? Share it with me!